Cloud computing: reap the benefits, avoid the pitfalls

Cloud computing has transformed how businesses run and many aspects of the way that people use computing. But how can any business, even the smallest one-man band, take advantage and what potential pitfalls need to be avoided?

By using cloud computing, organisations can be more agile and users more flexible when coping with IT requirements. It also offers significant opportunities to make real cost savings.

According to a recent survey, the UK has the second highest number of cloud users using three or more different products at 27%, which is just behind the US (29%). The main reasons cited in the survey were cost, data security and easy access to information.

Cloud computing is highly cost-effective, with cloud-based systems able to change as the needs of customers change. Charges are based on usage, with no upfront hardware costs. A single person or small business can then benefit from powerful software that may otherwise have been too pricey.

Business data is also centralised, which means backups are easily generated and stored offsite in multiple locations. Cloud and remote backup and storage provide users with access to data 24/7, and they can connect from any machine anywhere in the world.

It’s important to make sure that users have a few basic requirements before shifting their data to a cloud provider or moving their data storage and backup to hosted servers. A reliable broadband internet connection is a must, especially if it’s being used for watching video and downloading or uploading large files.

Cloud computing also works well for organisations and professionals with limited technical knowledge, as most providers will help you put together a system that’s best suited to your business.

Choosing a provider is more difficult. The market is dominated by the very large household names such as Microsoft, Google and Amazon, as well as much smaller, more geographically local providers. With the big companies, customers have the assurance of stability, and the benefit that comes from being with a market leader. However, a smaller provider can be less rigid in the services they offer and are more likely to be able to work closely with customers to develop a bespoke, cost-effective cloud system.